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Search Engine Optimization (SEO)
Our Web marketing team excels at getting our clients great search engine rankings. We optimize websites using search engine optimization techniques that have lasting effects. Recognizing that recent studies have revealed that over 80% of Web traffic utilizes Google or Google-powered search engines, we use Google as our benchmark for all search engine optimization campaigns.Initial Consultation & Keywords
Our technical staff begins by checking the current status of your Website to ensure that the optimization process will not be encumbered by any unforeseen problems of function. Then, using manual searches as well as custom research software, an optimizer on our staff will take the gathered data and create a list of the most highly trafficked and targeted words in your industry - and consult with you to choose the final keywords.
After a list of keywords has been generated for your
Website, it is passed along to our content writers, who create unique
content. Using their training and experience, our writers will ensure that
your copy utilizes the keywords in accordance with the right densities and
marketing of your site. In addition, they will consult you before getting
started on your content to be confident that the essence of your Website is
One of the major variables in attaining high rankings is developing
incoming links from other Websites that are well established and have
commonality with your Website. As a major part of the service that we offer,
link development is absolutely essential to the success of your Website and
can be done in various ways. One-way links from Directories and other
related sites, Reciprocal Link Exchange with related sites, fee-based
directory submissions and targeted link buys are all effective ways of
developing quality links in high quantity.
Before we start the optimization process, it is essential for us to run a ranking report to show where your Website ranks with the various search engines. Once this process is complete, we send you the report so you can see the results. Once optimization is complete, we run reports again every 30 days to check on the progress of your Website - you will be updated on these monthly ranking report results via e-mail. In addition to the monthly ranking reports, our staff runs weekly search engine monitoring to verify that your site has not been dropped by any of the major search engines. To ensure your satisfaction, our technicians will periodically call you or e-mail you just to check in, and we also invite you to call our staff anytime with questions.
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